According to research firm Common Sense Advisory, 72.1 percent of the consumers spend most or all of their time on sites in their own language, 72.4 percent say they would be more likely to buy a product with information in their own language and 56.2 percent say that the ability to obtain information in their own language is more important than price. These are just a few of the many reasons that translation has become essential in the modern and ever more globalized world that we live in.
Machine translation is a tool that can help businesses and individuals in many ways. While machine translation is unlikely to totally replace human beings in any application where quality is really important, there are a growing number of cases that show how effective and useful machine translation can be.
Machine translation can be used on its own or in conjunction with human proofreaders and post-editors. Depending on the nature of content, it is not uncommon to use 3 approaches together (even on one project) – human translation only, machine translation only and a combination of machine translation with human post-editing.
Machine translation is useful in many areas, including:
There is great business value in enabling new and existing content to be translated. When customized, machine translation provides greater efficiency and productivity, lowering costs and increasing Return On Investment (ROI).